Locality
Athletics Agency partnered with Locality to support a series of brand launch announcement activities. Within this project, I worked as the sole UX/UI Designer, alongside of team of Brand Designers, Strategist and Developers to deliver a strong landing page that introduced Locality, with a goal in making splash in the streaming and broadcast ad world.
How can we create an experience that celebrates and introduces the emergence of Locality, while effectively showcasing the new product offerings?
My cross-analysis of 4 competitor platforms gave me a good understanding of any repeating patterns, content hierarchy, interesting features, interactions, and opportunities for improvement. It seemed most of these competitors showed the same type of information, laid out in a similar way.
I also ran an internal site analysis of CoxReps and Gamut (the OG sites), as this gave me great insight into what the two original companies showcased on their sites. This is where I identified (and later confirmed with the client) that we needed the following elements:
Short, but informational, details on the product offerings from Locality
It was important to Locality to showcase who leadership was post-merger
Even though this would only serve as the first phase of this site, we needed a way to start collecting user outreach to generate leads
I utilized Content Block Wireframes, which I found to be super helpful in visualizing site structure, for this project. Why? At this point the client agreed with what content was most important to showcase on this website launch, and it would be easy to communicate site structure to the rest of the internal team, who would come in to help with applying the new visual brand.
Our client initially pushed our team to think about making this site two pages, with the About Us/Leadership on its own separate page.
However, we knew that historically click rate to the About Us page had a risk of being low. We also knew that it was important to showcase leadership on this launch, so we advocated for this info to live on the landing page, ensuring each user that came to the new site would see the leadership section.
Now that we had an approved content wireframe, I moved into low-fidelity wireframing and sketching to get ideas on how each content block could transform into a blueprint element.
Designed with <3 by Klaudia Remiszewska
